In every single profession, particularly in technology, there are always buzz-words and fanciful trends that disappear as quickly as they surface. Responsive Website Design is not one of these buzz-words which will disappear any time soon.
Responsive mobile websites are not separate entities to your desktop website, they simply respond to certain conditions, mainly screen sizes. A normal desktop-only website will load on most screen sizes and a visitor using a tablet or mobile can zoom in on the areas that they are interested in. It works, but web design is better than that – websites should be easy to use and offer the correct information to visitors as quickly as possible; having to zoom in doesn’t really shout easy or quick, does it?
So how do we overcome this? Technology provides the answer. At Webster Internet, our mobile websites are optimised for visitors using the latest mobile and tablet devices. This involves different layouts being created for different devices. Our websites are mobile-friendly from the core, utilising these new responsive technologies to create different website layouts for different screen sizes.
In our websites, each page usually has six layouts:
Desktop Ultra Wide (1280 pixels plus), Desktop Standard (960 pixels plus), Tablet Landscape, Tablet Portrait, Mobile Landscape and Mobile Portrait.
This responsive technology allows us to use code so that the mobile and tablet layouts do not require switching on, they are part of the site and only become active if a user views the website on a mobile device. As with all good technology, it’s quick, easy and invisible unless required.
Layouts for mobile devices are generally simplified versions of the standard layout design but the content is optimised for viewing on those screen sizes. We crunch the image sizes down so that the layouts load quickly on mobile networks and enlarge text so that everything is easy to read on all screen sizes.
A while ago, Google announced that it would be introducing certain penalties for websites that were not mobile friendly. Specifically, that from 21st April 2015, websites would not rank on local searches made from mobile devices if they were not mobile friendly.
That sounds a bit scary, doesn’t it? If you’ve read the front page, you’ll know that we like measurable statistics here at Webster Internet:
“Searches with local intent are more likely to lead to store visits and sales within a day. New Google research says that 50 percent of mobile users are most likely to visit after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store.
And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches.” – Google Study May 2014
So what does this mean? In very simple terms, if you run a business, you need a mobile website in order to rank on mobile search and that having a mobile website is likely to make more sales.
Our offices are based down in Dunstable, if you’d like to come and see us or just want to speak to us to discuss how we can help build you the perfect responsive mobile website, then visit this link to get in touch.
Does your business need a new website?
Is your current website working hard enough for your company?
Is your website mobile friendly?
Are your e-mails flaky or your website often down?
Webster Internet can provide perfect solutions to all of these issues and more.
Get in Touch