Website Design for Van Supplier in Luton, Bedfordshire
White Hot is an established motor supply company specialising in commercial vehicles. The business has been trading in the local area from its base in Luton since 2010. White Hot Vans contacted Webster Internet to create a ‘website with personality’.
They already had a sales-based website which had lists of vans and pricing but they found that this website was cold and boring and wasn’t converting because it just looked like every other van supplier website out there. The new website is intended to give the company an online personality by using design, quality editorial and image galleries to welcome visitors.
We came up with a number of designs for the website which used quirky and interesting images of old vans with bang up-to-date images of the latest vans from Mercedes to Vauxhall. It might seem a bit odd to put pictures of rotting vans, sitting in French fields on the website of a company who sells brand new vans and it probably is, but it gets across a point that the company are interested in vans, first and foremost.
The website has been live for around two years and has always been updated and serviced by White Hot’s marketing staff. It features a simple content management system (CMS) which allows for updates to be made to the website at any time, from anywhere. Webster Internet provided a custom User Manual detailing how to add and edit content as well as other day-to-day operations.
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