Twitter is a popular social media platform that boasts over 330 million monthly active users. Although growth on the platform has slowed in recent years, they have been focused on improving the platform for users by removing inactive accounts, blocking spam and preventing the spread of fake news. This makes Twitter marketing a great option as the quality of accounts is high. Therefore businesses won’t have to worry about fake accounts, spam or unnecessary clutter.
With a range of features for businesses to use, including Tweets, DMs, Live Tweeting, Trending Topics and Lists, it is a great method for increasing brand awareness, sharing small updates and engaging with customer bases.
Regular posts on Twitter are known as “tweets” and consist of short captions often posted with images or videos. Businesses can use tweets to post information, updates and offers or to voice opinions on topics. These can be liked and shared by other accounts, which is a great way to rapidly increase brand awareness.
Live tweeting provides users with the ability to respond to live events as they are happening. This is a great way to get tweets trending as it will be relevant at the specific moment its posted. The higher a tweet is trending, the more popular it is and the more views it will get.
The Twitter homepage contains a section full of the latest trending topics, allowing businesses to easily see what people are currently focused on. By using this information effectively, businesses can boost their brand awareness rapidly as tweeting about certain topics and catapult views.
Lists allow businesses to easily sort their followers into specific groups, making it easy to keep track of what is happening in different sectors. Businesses can sort followers into groups such as competitors, industry leaders, customers and more. This is a great tool to stay organised and keep up to date on different information.
With several useful features for businesses, Twitter marketing is a great way to boost brand awareness and increase online exposure. With a strong focus on keeping the platform well-maintained and easy to use, it is a good way for businesses to focus on building their brand and engage with customers.
For more info on how social media platforms fit into our various marketing packages, head over to our Digital Marketing Packages page. By using Webster Internet’s Digital Marketing Services, Twitter can become an effective tool for your business.
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