Facebook is the world’s most popular social media platform, with around 2.45 billion monthly active users. It consists mainly of image and video posts that are often accompanied by short captions. Many businesses can benefit from a Facebook marketing strategy as it’s a great way to increase brand awareness. It also provides them with an easy way to communicate with and offer value to customers through information, tips and offers.
Not only does Facebook have a lot of users, but a massive number of these are active every single day. Over 1.62 billion people use Facebook daily! This provides a huge opportunity for businesses who want to increase their following, brand awareness and engagement as there is so much potential for reaching people.
Facebook for business offers a wide range of features that allow businesses to promote their brand, reach new audiences, keep in touch with current customers and even sell to customers. From the use of daily stories, to business pages, to the marketplace, there are so many ways in which this platform can help your business to grow. It also helps to acquire new customers, which is why it is becoming ever more important to become a part of it.
Facebook Business Pages
Business Pages on Facebook allow users to – you guessed it – create pages about their business. This is a useful tool as it allows you to create an entire section all about your business and what it does. With many customisable features, businesses can really show customers what they’re all about in easy-to-consume, eye-catching ways.
Users can Like and Follow your page in order to receive updates and keep in touch with your business. The more page followers you get, the more people that will see your posts, pictures and offers. This makes them a great method for increasing engagement and exposure.
Stories are a relatively new feature on Facebook, that allow users and businesses to post short videos or images that remain visible for one day only. Although this might sound like a strange concept, it has become a very popular way for people to consume content. Due to the ease and speed in which content can be viewed, Facebook stories has 300 million daily active users. It is therefore key to incorporate stories into your Facebook marketing strategy.
Businesses are also able to provide links within stories, allowing for quicker access from customers and viewers to websites. Most recent stories also appear at the top of the Facebook homepage, making them highly visible to users.
The Facebook Marketplace
Marketplace is the section of Facebook that allows you to directly advertise and sell products and services. It allows you to create a listing for your product, including images, details, prices and location. This is beneficial in two ways: firstly, it allows businesses to sell directly to customers, without them having to visit your website. With the short attention spans of online consumers today, this is a great way to boost sales. Secondly, it allows people to find your products or services based on your location. In turn it can attract new local customers, which is particularly great for small businesses who do not ship or offer services.
Another relatively new element that Facebook have added is the Watch section – a place to find video clips. As with many social platforms, video is being pushed out more as this is the content that users prefer. The more entertaining nature of a video clip over a static image means that it is more important than ever for businesses to create interesting short clips for customers to view. By using video for content, businesses are more likely to increase engagement and activity from their audiences.
As you can see, Facebook for business offers a huge range of benefits, from simply becoming more visible to potential customers, to being able to provide value to existing customers. In 2020 it is key that businesses are utilising this platform to promote themselves and build trust with customers.
For more info on how social media platforms fit into our various marketing packages, check out our Digital Marketing Packages page. With the help of Webster Internet, Facebook can become a useful, profitable tool for your business.
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